About
Founded by Alesia Nava
Where fashion, beauty & creativity meet.
Origen is a curated concept shaped by years of travel, global brand discovery, creative direction and marketing. With a perspective influenced by fashion and beauty from around the world, Origen brings together emerging brands, Korean beauty and immersive experiences designed to make discovery feel personal and memorable.
What We Do
Curated retail. Immersive experiences. Thoughtful storytelling.
We curate fashion and K-beauty, create immersive brand experiences, and bring products and ideas to life through thoughtful aesthetics, storytelling and community.
Our Team
The people behind Origen.
Alesia Nava
Founder & Creative Director
A SCAD graduate with a background in creative direction and marketing, Alesia leads Origen's vision across curation, brand building, content and experiential retail. Her work is shaped by constant travel, cultural discovery and a deep interest in how fashion and beauty can become memorable experiences.
Juanita Gutiérrez
Marketing Manager & Content Creation
An Istituto Marangoni graduate, Juanita brings a fashion-led perspective to Origen's marketing, content and visual storytelling. She helps shape how the brand shows up across campaigns, social media and in-store moments, translating Origen's creative direction into content that feels polished, current and connected.
Curated with intention. Built through experience.